FWD Insurance supports consumers to pursue passion with Press play campaign

Surabaya, November 8, 2022 – PT FWD Insurance Indonesia (“FWD Insurance”) invites consumers to pursue their passions through the Press play campaign which has been started from September to December 2022. Through series of the campaign, FWD Insurance continues its commitment in changing the way people feel about insurance, as a promise to encourage and help empower people in Asia to celebrate living.

Rudy Franto Manik, Chief HR & Marketing Officer of FWD Insurance said, “FWD Insurance believes that passion is very important for everyone's life. By having passion, a person can live life with more enthusiasm, more positive, and be more joyful. So, we want to inspire and empower individuals to celebrate living and pursue their passion with our Press play campaign, where insurance plays a role to support them to achieve their passion.”

Last month, FWD Insurance launched the Press play campaign that’s inspired by real-life heroes who dared to pursue their passions in life. In addition, FWD Insurance also encourages consumers to pursue their passions through the #FWDPressPlayHunt, which aims to look for people with inspirational stories in their daily lives. The programme is divided into six categories: Press play on new beat, Press play on possibilities, Press play on family, Press play on courage, Press play on happiness, and Press play on well-being. #FWDPressPlayHunt is conducted digitally through Instagram and TikTok by nominating oneself or someone else with an inspiring story in pursuing their passion. There will be 14 people with a chance to win prizes, such as iPhone 14, Sony ZV-14 Camera, Traveloka Voucher worth IDR 4,000,000, Traveloka Voucher worth IDR 2,000,000, and 10 OVO Vouchers worth IDR 200,000/each for the most inspiring stories out of the 6 press play categories.

Raising an inspirational story of #FWDPressPlayHunt in East Java, FWD Insurance introduces Ribut Santoso, a Cultural Arts teacher as well as a dance artist from Lumajang who has pursued back his passion for more than two decades, “Since I was a child, I have always known that my passion is in performing and dancing, but I had to put it on pause for a while because my family had different idea in mind as a career. So, I chose to become a teacher instead and now I am able to press play on happiness, by pursuing my professional career in providing education for our next generation as well as pursue my passion in arts”.

As one of our supports to Pak Ribut and his passion, FWD Insurance will provide protection in the form of “Asuransi Bebas Handal” product, where Pak Ribut can get complete benefits from hospital treatment to post-hospitalization care, as well as emergency medical assistance services.

As an addition, FWD Insurance hosts the #FWDPressPlayMusic activity in Surabaya, Medan, Bandung, and Jakarta to raise more awareness for Press play campaign, where music as a universal language is believed will bring people together. The event is packaged in a karaoke format with collaboration from a known lead vocalist and DJ/influencer. In Surabaya, #FWDPressPlayMusic will present Ucup Pop and Marcello Tahitoe (Ello) who will encourage the people of Surabaya to celebrate living.

Follow the search for inspirational stories of #FWDPressPlayHunt at fwd.co.id/pressplay