FWD Insurance launches Press play campaign to support consumers in Jakarta to pursue passion through FWD Press Play Music

Jakarta, 22 November 2022 – PT FWD Insurance Indonesia (“FWD Insurance”) invites consumers to pursue their passions through the Press play campaign which has been started from since September to December 2022. Through a series of the campaigns, FWD Insurance continues its commitment in changing the way people feel about insurance, as a promise to encourage and help empower people in Asia to celebrate living.

Anantharaman Sridharan, FWD Insurance President Director said, “FWD Insurance believes it is important to be passionate. By having passion, a person can celebrate living with more enthusiasm, more positivity, and be more joyful. So, we want to inspire and empower individuals to pursue their passion with Press play, where insurance plays a role as source of empowerment.”

Last month, FWD Insurance launched the Press play campaign that’s inspired by real stories of people who dared to pursue their passions in life. In addition, FWD Insurance also encourages consumers to pursue their passions through the #FWDPressPlayHunt, which aims to look for people with inspirational stories in their daily lives. The search is divided into six categories: Press play on new beat, Press play on possibilities, Press play on family, Press play on courage, Press play on happiness, and Press play on well-being. This search is conducted digitally through Instagram and TikTok by nominating oneself or someone else with an inspiring story in pursuing their passion. There will be 14 people with a chance to win prizes, such as iPhone 14, Sony ZV-14 Camera, Traveloka Voucher worth IDR 4,000,000, Traveloka Voucher worth IDR 2,000,000, and 10 OVO Vouchers worth IDR 200,000/each for the most inspiring stories out of the six press play categories.

Raising an inspirational story of #FWDPressPlayHunt in Jakarta, FWD Insurance introduces Ismawanty or known as Ibu Isma, founder of Yayasan Wujud Cinta Satwa, “I found a sick and abandoned dog on the street 14 years ago and I tried to save its life. Since then, I had a desire to save other abandoned dogs. However, my passion was delayed due to constraints of the shelter location and capacity. After searching and moving for many times, I finally met a good person who was willing to donate his land as a shelter. From that day on, I became a mother, sharing my passion and love with more than 700 dogs at Melati Shelter”.

As an insurance company that is supported by digital technology, FWD Insurance offers a range of insurance products that meet different customers’ needs, from life insurance, health insurance, critical illness insurance, to unit-linked insurance. “With the variety of insurance products that we offer, we believe FWD Insurance could be a source of empowerment for people to pursue their passion,” said Anantharaman Sridharan.

Therefore, as one of our supports to Ibu Isma, FWD Insurance will provide protection in the form of “FWD Cancer Protection” product, where Ibu Isma can get a benefit of 100% payout upon diagnosis, including early-stage cancer. Through FWD Cancer Protection, we strive to assist our customers by covering the treatment cost if they are diagnosed with cancer.

As an addition, FWD Insurance hosts the #FWDPressPlayMusic activity in Jakarta, Surabaya, Medan, and Bandung to raise more awareness for the Press play campaign, where music as a universal language is believed will bring people together. The event is packaged in a karaoke format with collaboration from a known lead vocalist and DJ/influencer. In Jakarta #FWDPressPlayMusic will present Ucup Pop and Armand Maulana who will encourage the people of Surabaya to celebrate living.

Follow the search for inspirational stories of #FWDPressPlayHunt by following the steps on fwd.co.id/pressplay.